Global market leader of cybersecurity solutions for corporate enterprises and governments
Cyber
Together with other forms of social engineering, phishing has emerged as the primary entry point for cyber attacks. Hoxhunt’s platform offers a solution to train enterprise employees to recognize and flag suspicious messages, with a best-in-breed performance record. The team at Hoxhunt turned to InboundJunction for help boosting their search rankings for competitive, niche-specific keywords, as well as boosting their visibility in AI search answers.
Each quarter, the InboundJunction and Hoxhunt teams have synced up to determine the top priority AI prompt clusters and link building targets for the months ahead, and we then executed those plans, landing valuable backlinks and product mentions optimized to influence LLM answers.
Higher is better. Each line tracks one prompt cluster by monthly checkpoint.
Lower average position is better. Arrows show movement from first to latest checkpoint.
To date, InboundJunction has landed and promoted over 200 assets for Hoxhunt. GEO articles have been published in targeted publications that are proven to be influential to AI answers, and our activity cultivating discussions around Hoxhunt’s value proposition has trended on relevant community platforms. Nearly all of these assets have been cited by LLMs as source citations in their answers, helping to significantly boost Hoxhunt’s visibility across three priority prompt clusters, which we measured according to share of voice and position in answers. In addition, SEO articles were published in niche-relevant, high-authority publications, with keyword-optimized titles and anchors, helping to lift the Google rankings for strategic pages on Hoxhunt’s website. Today, several high-intent blog posts and product pages are ranking in the top five.
HoxHunt is showing up more often across the tracked AI visibility set.
Ranking quality improved alongside visibility, so the gains are not just broader coverage.
The strongest next move is to stabilize Share of Voice after the January peak while protecting ranking gains.
“Working with InboundJunction has been a genuinely strategic partnership for us. Their team understands the market and how enterprise buyers look for cybersecurity solutions, across both Google and AI-powered searches.
What’s stood out most is the level of collaboration and proactive thinking they bring to the table. Our quarterly strategy refresh discussions have become an important part of Hoxhunt’s marketing operations, helping us identify the most effective earned media GEO and SEO opportunities, which the InboundJunction team has executed with precision. The quality of the placements, content, and overall service has consistently been excellent.
InboundJunction’s activity on Hoxhunt’s behalf has delivered highly impactful results. We’ve seen meaningful improvements in our visibility across key AI prompt clusters, stronger share of voice in LLM-generated answers, and significant organic search ranking gains for strategic product and blog pages. InboundJunction has played an important role in helping us strengthen our authority and discoverability in a highly competitive cybersecurity space.”
