How To Use Answer The Public for SEO & Content Marketing
Nadav Dakner
February 20th, 2023
Updated on February 20th, 2023
Nadav Dakner February 20th, 2023
Updated on February 20th, 2023
Did you know that 81% of customers consider a brand’s trust level the deciding factor in their purchase decisions?
And how do you build trust and position your brand as an authority? Research shows consumers trust brands that consistently publish problem-solving content and answer their most burning questions.
In other words, to get more leads and customers, you must consistently publish valuable content for your audience.
This is where Answer The Public comes in.
In this article, I’ll show you how you can use this audience research platform to uncover your prospects’ real questions to inform your SEO and content marketing strategies.
What Is Answer The Public And How It Works?
Answer The Public is an audience research and search-listening tool that helps you uncover the questions people ask Google on different topics. It crawls Google autocomplete searches and provides a cloud of questions on your topic, along with search volume and competition data. It is a goldmine of information, allowing you to understand your audience’s real needs and find long-tail keywords with high search demand.
For example, let’s search Answer The Public for the keyword “churn rate” and choose the US as our target region.
Within seconds, it gives you 360+ questions and long-tail keywords related to churn rate.
For deeper analysis, Answer The Public shows you keywords in the following ways.
- Questions about your topic
- Keywords with prepositions
- Comparison keywords
- Related searches
- Hundreds of autocomplete keywords in alphabetical order
It visually represents the questions and long-tail keywords related to your topic, making it easier to identify relevant high-traffic and low-competition terms. You can download these keyword cloud images or export them as CSV files.
5 Ways To Use Answer The Public for SEO and Content Marketing
Answer The Public helps you discover priceless audience insights through search listening. Let me show you how to use it to create more effective SEO and content marketing campaigns.
1. Uncover Your Audience’s Real Questions
Google Autocomplete suggestions are based on the most frequent search queries on a topic. These are the most burning questions of your audience that can help you understand their actual problems and needs around a topic.
Finding them manually can take hours. But with Answer The Public, you can uncover surprising user insights in seconds using different keyword filters and modifiers.
For example, Answer The Public gave me 361 questions and comparisons for the keyword “churn rate”. But I can use the modifier filter to narrow my search and view the keywords from specific angles.
In addition, the search volume metric allows you to focus on keywords with the highest traffic numbers, helping you understand the intensity of the questions and prioritize them in your marketing strategy.
2. Find Hidden Keyword Ideas
Experienced marketers usually have a fair idea of their audience’s core problems and needs. But you must identify the exact keywords your audience uses to search for those problems to drive organic search traffic to your site.
Answer The Public helps you go beyond highly competitive head keywords and find untapped long-tail keywords with search demand and high conversion rates.
For example, look at this Answer The Public visualization for the keyword “lose belly fat”.
Most head keywords in the weight loss niche are highly competitive, and it’s almost impossible for a new site to rank for them. But if you zoom into this visualization, you’ll find dozens of less competitive long-tail keyword ideas you couldn’t have thought about yourself.
The alphabetical keyword lists are my personal favorite because they’re full of unique keyword ideas you can easily rank for.
With the export as CSV option, you can plug these lists into Ahrefs, SEMRush, or any other keyword research tool for a deeper analysis.
3. Create Problem-Solving Content Marketing Campaigns
Successful content marketing is about publishing problem-solving content that answers your audience’s questions and addresses its objections.
Answer The Public is designed to help you do just that.
You can use it to uncover the most pertinent questions of your prospects for all stages of the marketing funnel. For example, if you look at the keyword list for “churn rate”, you’ll find many top-of-the-funnel (ToFU) and middle-of-the-funnel (MoFU) long-tail keyword ideas.
By creating detailed content and optimizing its titles, sub-headings, body content, and images for these keywords, you can easily rank for them in the top search results and attract valuable organic traffic.
Apart from content ideation, Answer The Public is the perfect tool for creating topic clusters because it provides relevant keywords from all angles of a topic.
For example, here’s a ready-made topic cluster for email marketing listing dozens of keywords covering it from all angles.
If you aren’t familiar with the concept, topic clusters are groups of closely related keywords that comprehensively cover all aspects of a topic. This infographic explains it perfectly.
Websites targeting topic clusters build topical authority in search results and rank higher than their competitors because Google no longer ranks pages in isolation.
In short, Answer The Public can fill your content calendar with relevant blog post ideas and help you cover your niche comprehensively to build topical authority.
4. Monitor Your Brand’s Reputation Online
Want to know your audience’s questions, objections, fears, and sentiments about your brand? Then, search Answer The Public because it’s an excellent social listening, brand monitoring, and sentiment analysis tool.
It shows you all the questions and keywords people use to search for a brand giving you a clear idea of their sentiments.
For example, here’s the keyword cloud for Hootsuite, a leading social media marketing tool.
Hootsuite’s marketing teams can examine these keywords, find the most commonly searched questions, and alter their strategies accordingly.
For example, Hootsuite vs. Buffer is a high-traffic search keyword in this list. Hootsuite can proactively create a detailed and high-quality article targeting this keyword and positioning itself as the superior brand to Buffer by sharing solid reasons.
Similarly, if they see negative searches around their brand, they can investigate the reasons and find ways to address the issue.
By doing this, brands can manage their online reputation and ensure they’re always portrayed positively in search results.
5. Create More Effective Digital PR Campaigns
Digital PR is the process of using conventional PR tactics with digital marketing strategies like SEO, link-building, and guest blogging. It helps you 10x your PR results and allows you to increase brand awareness organically.
Here’s an example of how to do it.
Let’s say you’re writing a press release announcing a new product feature. By using Answer The Public, first, research the topic of your press release and see the questions of your audience related to your feature.
Now, instead of simply announcing the feature, use the correct angle in your press release based on the insights from Answer The Public. Optimize your PR for relevant keywords so that it shows up in Google when journalists and brands search for your target keywords.
Similarly, if you want to get a backlink from a high-traffic site, use Answer The Public to research its audience’s questions. Then pitch a guest post to your target site mentioning how you can write a top article for them covering their audience’s questions. Also, mention the search volumes for the keywords to make it a no-brainer for the editor.
By strategically using AnswerThePublioc for PR, you can drastically improve your brand awareness and enhance the life of your PR assets.
Ready To Use Answer The Public For Your Business?
Answer The Public is a goldmine of audience insights you can use for numerous business goals such as content marketing, SEO, and product development. However, to experience its full feature range, you must upgrade to one of its premium plans starting from $9/month. Considering how positively it can impact your content marketing and SEO, this isn’t a steep price tag at all.
