Jordan Chaim - May 13th, 2025
Swimming Against the Current: Cybersecurity Messaging That Actually Works
Let’s get this out of the way: most cybersecurity messaging sounds the same. Everyone’s offering “real-time threat detection,” “AI-powered protection,” or “seamless integration.” It’s like Mad Libs for enterprise software. What makes it worse? These products genuinely are different but you wouldn’t know it from how they’re described. In a market as crowded and complex […]
Nadav Dakner - February 20th, 2023
How To Use Answer The Public for SEO & Content Marketing
Did you know that 81% of customers consider a brand’s trust level the deciding factor in their purchase decisions? And how do you build trust and position your brand as an authority? Research shows consumers trust brands that consistently publish problem-solving content and answer their most burning questions. In other words, to get more leads […]
Alon Keren - September 26th, 2022
How to Score “As Seen On” Logos for Your Website
Have you seen those fancy “As Seen On” or “Featured In” logos agencies, consultants, and SaaS companies use on their sites? Look good, don’t they? Companies use them to borrow credibility from well-known and high-authority publications in their niche. And it works. When visitors see the logos of Entrepreneur, Fortune, Fast Company, Forbes, or any […]
Nadav Dakner - June 26th, 2022
What Is A Content Matrix, Why Use It, And How To Create One
Do you know why most B2B companies struggle at content marketing? Because nearly 60% of them do not have a documented content marketing strategy. They think publishing random blog posts will get traffic, leads, and customers. That doesn’t happen, of course. The most successful content marketers carefully study their audiences and plan their content strategy […]
