Alon Keren   -   February 15th, 2022

B2B Marketing Funnel: What Is It, How to Build It, Why Use It

B2B marketing is fundamentally different from B2C marketing or marketing in DTC business models. The stakes are much higher in B2B purchases because the products often directly impact the customer’s business performance. Plus, multiple technical and business experts are involved in the decision-making process from the customer’s end.  This is why it takes eight customer […]


Nadav Dakner   -   December 30th, 2021

Hiring a B2B Content Marketing Agency – Everything You Need to Know

Did you know that it takes 6 to 8 touches to generate a viable B2B sales lead? You might be attracting traffic with PPC advertising. Still, without a well-researched content marketing strategy that educates your visitors and positions you as an authority, you won’t be able to convert them into leads and customers. But here’s […]


Nadav Dakner   -   November 9th, 2021

9 Essential Inbound Marketing Tools For Startup Marketers (2022)

Let me tell you a secret. No company has ever found sustained inbound marketing success without using the right tools. Today, more than ever, SaaS marketers need the right inbound marketing tools in order to: Gain audience insights Personalize their messaging Increase conversion rates Optimize their content for the right topics To help you do […]


Itai Elizur   -   October 26th, 2021

Paid vs Owned vs Earned Media | Key Differences Plus Why They’re Crucial For Your Business

Startup marketing isn’t what it used to be a decade ago. The “If you build it, they’ll come” approach never worked even in those days, but today’s startups need to adopt a multi-dimensional marketing approach to stand a chance. This is where paid, owned, and earned media come in. As a startup marketer, you might […]