Alon Keren - September 26th, 2022
How to Score “As Seen On” Logos for Your Website
Have you seen those fancy “As Seen On” or “Featured In” logos agencies, consultants, and SaaS companies use on their sites? Look good, don’t they? Companies use them to borrow credibility from well-known and high-authority publications in their niche. And it works. When visitors see the logos of Entrepreneur, Fortune, Fast Company, Forbes, or any […]
Nadav Dakner - June 26th, 2022
What Is A Content Matrix, Why Use It, And How To Create One
Do you know why most B2B companies struggle at content marketing? Because nearly 60% of them do not have a documented content marketing strategy. They think publishing random blog posts will get traffic, leads, and customers. That doesn’t happen, of course. The most successful content marketers carefully study their audiences and plan their content strategy […]