Sara Novicic (Guest Author) - January 16th, 2023
How Content Clusters Can Improve Your SEO
In the oversaturated world of SEO and content marketing, business leaders and marketing experts need to stay on top of the latest trends. Why? It is crucial to not only stay relevant and nurture brand visibility, but also to capitalize on inbound marketing potential. After all, 79% of companies use content marketing to generate leads […]
Hannah Hicklen (Guest Author) - June 7th, 2022
How to Run SEO Campaigns for SaaS Companies
Search engine optimization (SEO) is a great marketing strategy for SaaS companies that are looking to boost brand awareness and increase visibility online. Learn why SaaS SEO is important for your business and how you can get started on your own SaaS SEO campaign. What Is SaaS SEO? Many software as a service (SaaS) companies […]
Alon Keren - April 12th, 2022
SaaS Customer Journey: 7 Things Customers Do Before Purchasing
You have a great product that solves your audience’s problems and has all the features they want. But they still don’t buy from you. Why? Have you tried to reverse engineer their decision-making process? Are you aware of the things that impact their purchase decisions and shape their opinion about your product? With so much […]
Alon Keren - March 23rd, 2022
9 B2B Marketing KPIs Every SaaS Should Track In 2022
Did you know that 81% of B2B marketers track their marketing ROI using different KPIs? Thanks to the digital marketing revolution, you can track every dollar you invest in marketing to determine whether it contributes to your brand’s growth or not. Because “what gets measured, gets managed.” The bigger question, however, is what B2B marketing […]
