Alon Keren   -   February 28th, 2023

What Is B2B SaaS? 7 Examples Of Successful SaaS Companies

Whether you’ve heard the term B2B SaaS or not, you probably already use different SaaS products for your business. How do I know? Recent studies show that the average company in the US uses 130+ SaaS applications to manage various business operations. In addition, the SaaS space is expected to be worth almost $200 billion […]

Sara Novicic (Guest Author)   -   January 16th, 2023

How Content Clusters Can Improve Your SEO

In the oversaturated world of SEO and content marketing, business leaders and marketing experts need to stay on top of the latest trends. Why? It is crucial to not only stay relevant and nurture brand visibility, but also to capitalize on inbound marketing potential. After all, 79% of companies use content marketing to generate leads […]

Hannah Hicklen (Guest Author)   -   June 7th, 2022

How to Run SEO Campaigns for SaaS Companies

Search engine optimization (SEO) is a great marketing strategy for SaaS companies that are looking to boost brand awareness and increase visibility online. Learn why SaaS SEO is important for your business and how you can get started on your own SaaS SEO campaign.  ​​What Is SaaS SEO? Many software as a service (SaaS) companies […]

Alon Keren   -   April 12th, 2022

SaaS Customer Journey: 7 Things Customers Do Before Purchasing

You have a great product that solves your audience’s problems and has all the features they want. But they still don’t buy from you. Why?  Have you tried to reverse engineer their decision-making process? Are you aware of the things that impact their purchase decisions and shape their opinion about your product? With so much […]