Karl Kangur (Guest Author) - March 8th, 2022
B2C SaaS Marketing – The Essential Guide for 2023
In 2021, the average number of SaaS apps used by organizations reached 110 software products. Seeing this is a 37% increase compared to 2020 numbers, it’s safe to say that SaaS is getting bigger by the day. But the thing is, businesses are not the only entities investing in cloud-based applications. End-users are also becoming […]
Alon Keren - February 15th, 2022
B2B Marketing Funnel: What Is It, How to Build It, Why Use It
B2B marketing is fundamentally different from B2C marketing or marketing in DTC business models. The stakes are much higher in B2B purchases because the products often directly impact the customer’s business performance. Plus, multiple technical and business experts are involved in the decision-making process from the customer’s end. This is why it takes eight customer […]
Alon Keren - January 8th, 2022
4 SaaS Email Marketing Tips To Reduce Customer Churn [Examples & Templates]
Customer churn is a natural phenomenon for SaaS companies since you can’t retain customers forever. However, for most SaaS startups, customer churn is a major headache, with the average churn rate for 1-2-year-old startups touching 50%. There are numerous reasons for customer churn, including poor product performance, lack of support, and better competitors. But a […]
Nadav Dakner - November 9th, 2021
9 Essential Inbound Marketing Tools For Startup Marketers (2023)
Let me tell you a secret. No company has ever found sustained inbound marketing success without using the right tools. Today, more than ever, SaaS marketers need the right inbound marketing tools in order to: Gain audience insights Personalize their messaging Increase conversion rates Optimize their content for the right topics To help you do […]
