Ben Jacobson - April 2nd, 2025
Rising to the Challenge of Measuring PR Impact
Among a forest of metrics, ROI stands out as the one that business leaders care about most. After all, what’s the point of dedicating resources to a given activity if it doesn’t boost profits? Unfortunately (or maybe fortunately), however, not everything fits perfectly into an ROI formula. Demonstrating the impact of marketing actions on financial […]
Jon Morgan (Guest Author) - May 13th, 2023
What You Need To Know About Social SEO For SMBs
Social media SEO refers to how social media activities can influence your search engine rankings and traffic. It is a hot topic in the digital marketing industry, and for good reason. However, it is essential to note that your social media presence does not directly impact search ranking. Links shared on social media sites do […]
Alon Keren - May 2nd, 2023
7 Best SaaS Websites That Nailed SEO and Design [2023]
The best SaaS websites are built to market your product features, educate visitors on its core benefits, and convert them into customers and free trial users. But to attract customers and drive conversions, your SaaS website must have two qualities (apart from great content). SEO – SaaS SEO ensures your website gets organic search traffic […]
Alon Keren - February 28th, 2023
What Is B2B SaaS? 7 Examples Of Successful SaaS Companies
Whether you’ve heard the term B2B SaaS or not, you probably already use different SaaS products for your business. How do I know? Recent studies show that the average company in the US uses 130+ SaaS applications to manage various business operations. In addition, the SaaS space is expected to be worth almost $200 billion […]
