Ben Jacobson   -   April 2nd, 2025

Rising to the Challenge of Measuring PR Impact

Among a forest of metrics, ROI stands out as the one that business leaders care about most. After all, what’s the point of dedicating resources to a given activity if it doesn’t boost profits? Unfortunately (or maybe fortunately), however, not everything fits perfectly into an ROI formula. Demonstrating the impact of marketing actions on financial […]