Alon Keren   -   February 15th, 2022

B2B Marketing Funnel: What Is It, How to Build It, Why Use It

B2B marketing is fundamentally different from B2C marketing or marketing in DTC business models. The stakes are much higher in B2B purchases because the products often directly impact the customer’s business performance. Plus, multiple technical and business experts are involved in the decision-making process from the customer’s end.  This is why it takes eight customer […]

Alon Keren   -   February 1st, 2022

The Search For Blog Ideas Starts With Customer Research

If you think you’re the only one who struggles to find SaaS content ideas, here’s an interesting research finding for you. 63% of B2B tech marketers attribute the failure of their content marketing strategies to content creation challenges.  Source A significant part of these challenges is coming up with new content ideas every month. This […]

Alon Keren   -   January 8th, 2022

4 SaaS Email Marketing Tips To Reduce Customer Churn [Examples & Templates]

Customer churn is a natural phenomenon for SaaS companies since you can’t retain customers forever. However, for most SaaS startups, customer churn is a major headache, with the average churn rate for 1-2-year-old startups touching 50%. There are numerous reasons for customer churn, including poor product performance, lack of support, and better competitors. But a […]

Nadav Dakner   -   December 30th, 2021

Hiring a B2B Content Marketing Agency – Everything You Need to Know

Did you know that it takes 6 to 8 touches to generate a viable B2B sales lead? You might be attracting traffic with PPC advertising. Still, without a well-researched content marketing strategy that educates your visitors and positions you as an authority, you won’t be able to convert them into leads and customers. But here’s […]