Alon Keren - April 4th, 2022
Do Nofollow Links Help SEO? Settling The Nofollow vs. Dofollow Debate
Everyone tells you that nofollow links are useless for SEO. They don’t boost your search rankings, so there’s no need to waste time and money on them. But that’s not the complete truth, as I’ll show you in this article. Plus, I’ll show you examples where nofollow links have helped brands make significant SEO gains […]
Alon Keren - March 23rd, 2022
9 B2B Marketing KPIs Every SaaS Should Track In 2023
Did you know that 81% of B2B marketers track their marketing ROI using different KPIs? Thanks to the digital marketing revolution, you can track every dollar you invest in marketing to determine whether it contributes to your brand’s growth or not. Because “what gets measured, gets managed.” The bigger question, however, is what B2B marketing […]
Karl Kangur (Guest Author) - March 8th, 2022
B2C SaaS Marketing – The Essential Guide for 2023
In 2021, the average number of SaaS apps used by organizations reached 110 software products. Seeing this is a 37% increase compared to 2020 numbers, it’s safe to say that SaaS is getting bigger by the day. But the thing is, businesses are not the only entities investing in cloud-based applications. End-users are also becoming […]
Itai Elizur - March 1st, 2022
6 Thought Leadership Strategy Tips To Fuel Your Startup’s Growth [With Examples]
If you’re a startup marketer, you probably hear the word “thought leadership strategy” every day. But is it just another buzzword coined by SaaS marketers, or does it mean something? And more importantly, should you even worry about building a thought leadership strategy? In this article, I’m going to lay out what thought leadership actually […]
