Did you know that 81% of B2B marketers track their marketing ROI using different KPIs? Thanks to the digital marketing revolution, you can track every dollar you invest in marketing to determine whether it contributes to your brand’s growth or not. Because “what gets measured, gets managed.” The bigger question, however, is what B2B marketing […]
In 2021, the average number of SaaS apps used by organizations reached 110 software products. Seeing this is a 37% increase compared to 2020 numbers, it’s safe to say that SaaS is getting bigger by the day. But the thing is, businesses are not the only entities investing in cloud-based applications. End-users are also becoming […]
If you’re a startup marketer, you probably hear the word “thought leadership strategy” every day. But is it just another buzzword coined by SaaS marketers, or does it mean something? And more importantly, should you even worry about building a thought leadership strategy? In this article, I’m going to lay out what thought leadership actually […]
B2B marketing is fundamentally different from B2C marketing or marketing in DTC business models. The stakes are much higher in B2B purchases because the products often directly impact the customer’s business performance. Plus, multiple technical and business experts are involved in the decision-making process from the customer’s end. This is why it takes eight customer […]