The SaaS industry is growing exponentially and is expected to reach a global market value of $470 billion by 2025. But not every SaaS company will survive to experience these riches. In fact, research shows that 90% of new products and startups fail within the first three years. To stay ahead of the game and […]
Developing a proper PR strategy for startups is a mission that’s often overlooked. As a tech startup marketer, I’ve seen numerous brilliant products fail only because of not having a carefully planned digital PR strategy. It’s hard to drive leads and sales when people don’t know about your product or when you don’t proactively build […]
If you’re looking for the best online reputation management tools for your SaaS business, this article has several great picks for you. Online reputation management (ORM) tools help you: Track your online brand mentions Monitor your audience’s sentiments Create a positive brand image and counter negative content You’d still need professional reputation management services for […]