Blog Ideas For Startups: 17 Ways To Generate Unlimited Blog Post Ideas
Starting a blog is easy. But coming up with new, unique, and exciting blog post ideas to fill your content calendar every month is hard… very hard.
Unless you have a proven framework to develop content ideas that your audience wants to learn about.
And this is precisely what I’ll give you in this article – a framework for finding new blog post ideas.
Let’s dive into the various angles you can use to find unique, engaging, and search-worthy blog ideas.
Benefit Focused Blog Post Ideas
People don’t use SaaS products because they love the company or its owners. Instead, they use them to solve their problems, fulfill their needs, reach their goals, and achieve their dreams.
This is why the following content angles work brilliantly for SaaS blogs.
1. Talk About Your Customers’ Desires
Selling benefits, not features is an age-old marketing technique that’s in line with consumer psychology. When your content highlights the different benefits consumers can get from your product, they’re more likely to read it and give your product a try.
Because it answers the biggest question in their mind – “what’s in it for me.”
Yoga Track, a yoga application, does an excellent job of highlighting its app’s benefits without directly discussing it.
This article is an excellent example “Losing Weight With Yoga Even When It’s Not Your Goal.”
Shopify also does brilliantly when it comes to benefit-driven content.
The title doesn’t mention Shopify anywhere and instead focuses on one of its key benefits. However, the content is full of Shopify examples and features.
Teachable, a leading online course platform, also uses benefit drive content frequently.
We’ll close this section with this example from the CampaignMonitor blog.
As you can see, the article talks about the core benefits of CampaignMonitor without mentioning it.
To come up with such content ideas, simply list down all the core features of your product in a spreadsheet and mention the end-user benefits of each feature in the corresponding column.
Then focus on the benefits when finding new content ideas for your blog.
2. Discuss Your Customers’ Fears
Did you know that 63% of consumers make purchase decisions because of the fear of missing out (FOMO)?
Fear is a great motivator.
Which makes it a perfect angle to use in coming up with new content ideas. Think of your audience’s biggest fears and talk about them one by one in separate articles.
This article by ClockShark, a leading timesheet app, is an excellent example.
SHIFT, a training application, and tech company, also uses this content angle on its blog.
Imagine reading this title as a business owner who’s reluctant to invest in employee training.
Think of the ways a customer loses out by not using your product. Then convert them into fear-triggering content ideas.
Product-Focused Blog Post Ideas
The ultimate goal of SaaS content marketing is to establish a strong connection between your customers’ needs and your product. So along with informational content, you need to publish posts that take customers deep into your product features and show them how they can help them.
Here are a few angles you should employ.
3. Publish Product Tutorials
Product tutorials introduce your product features and teach your customers how to use them. They help your prospects determine the ease of use of your product and play a vital role in converting leads into customers.
For example, ClickFunnels, a hugely popular lead generation tool, has published dedicated articles explaining its features.
Similarly, SEMRush has created long-form help articles explaining each product feature using dozens of screenshots.
To replicate this strategy for your SaaS company blog, list all your product features and create dedicated step-by-step tutorials explaining them.
4. Create Detailed How-Tos
How-Tos are similar to product tutorials, but they mainly focus on showing your audience an outcome.
For example, an email marketing tool could create a How-To on using building an email list.
Mailchimp has done exactly that.
While the title doesn’t mention Mailchimp, the article is about building an email list using Mailchimp.
Ahrefs have built their complete content strategy using in-depth tutorials and guides that help users achieve different business goals using their platform.
Each of the nine steps in this article uses an Ahrefs feature and shows the users what they can achieve with the product.
Another example you take a look at was written by our own Orian Tal at InboundJunction. His post lays out step-by-step how to write a press release, with examples and templates.
To come up with such ideas for your blog, list down the different use cases of your product features and create separate guides for each of them.
5. Pitch Your Product As An Alternate
Customer loyalty is generally low in SaaS users because they’re spoilt for choices all the time. This is why users are always looking for new alternatives to the mainstream products in their niche.
You can use this to your advantage by pitching your product as an alternative to your main competitors.
Workzone, a leading project management tool, has used this angle on its blog.
The article lists 26 alternatives to Asana, one of the top project management tools. But it puts Workzone on number one and frames it as the best option.
ProofHub, another project management tool, has also used the same approach.
ClickUp, a top project management tool, took this approach one step ahead and created a ClickUp alternatives post themselves.
This is a smart strategy because although this article shares several alternatives, it covers their drawbacks in detail and eventually establishes ClickUp as the best option.
You can create posts listing multiple alternatives to your top competitors or create dedicated pages on your site pitching your product as the sole alternative (like Kartra)
Both strategies work pretty well.
6. Compare Your Product With The Top Competitors
Comparisons are similar to alternative posts.
But they usually compare 2-3 products and analyze their features, benefits, and drawbacks in detail.
This content angle works well because it educates your prospects and helps them reach the right purchase decision.
Using this strategy, GetResponse has published detailed comparisons with many of its popular competitors.
Hostinger, a popular web hosting company, has done the same.
Here’s a similar example from the Visme blog.
For best results, create such comparison pages for your most popular and frequently searched competitors only.
Who doesn’t love reading a good case study? Case studies are among the most popular content types because they take your prospects backstage and show them exactly how others used your product to achieve their goals.
Publishing case studies helps you increase credibility and does a great job in converting unsure leads into customers.
Buffer, a popular social media scheduling app, has a dedicated case studies section covering some of its most prominent customers.
CrazyEgg also does a great job at regularly publishing exciting customer case studies.
To make your case studies more persuasive, include a few quotes or a short video by your customer explaining how your product made their lives easier.
This makes your content more credible and increases the impact of your case study.
Research-Backed Blog Post Ideas
If you want your content to stand out and get lots of backlinks, publish as much data-backed content as possible.
According to research, data-backed content performs the best when it comes to link building.
Here are a few content angles you can use.
8. Publish A Survey Report
As a SaaS company, you already have a database of email subscribers, leads, customers, and former customers.
You can use this database to run in-depth surveys and share the findings on your blog.
For example, GetResponse publishes an annual email benchmarks report based on the billions of emails their customers send every year.
These reports get thousands of backlinks from some of the world’s biggest marketing and tech sites because of their unique and fresh data.
Similarly, BuzzSumo regularly publishes various studies based on the content sharing patterns of their users.
Shopify also publishes a trending product report every year based on its product database to help new store owners.
Such reports and studies are popular among consumers because they provide them with actionable insights and reliable data to make their next business move.
9. Perform An Experiment
Do you research new product trends or experiment with new features or solutions? Then, why not share the findings with your readers.
Hootsuite does it regularly.
The marketing team at Groove, a customer service startup, also regularly shares new experiments with its audience.
Like studies and research, experiments also attract backlinks from other high-authority sites because of their uniqueness and credibility.
Thought Leadership Blog Post Ideas
Don’t want to publish the same rehashed content as everyone else in your niche? Why not use your professional insights and vision to share unique content as part of your thought leadership strategy?
Here are a few content angles to do it.
10. Offer A New Perspective Or Strategy
Controversial content that goes against the accepted norms attracts readers fast. It also establishes your credibility as a thought leader with a unique perspective.
Groove’s CEO, Alex Turnbull, is an excellent example to follow. Have a look at some of the articles he’s published on his blog.
Rand Fishkin, the founder of Moz and Sparktoro, is one of the biggest names in the SEO industry who keeps sharing his unique and sometimes even controversial views.
So, if you honestly believe in something, share it with your audience, even if it’s a bit controversial.
11. Make A Prediction
People love predictions, especially when they come from industry leaders and seasoned professionals.
Neil Patel, one of the oldest practitioners of content marketing, regularly uses this content angle.
BuiltIn, a remote recruitment application, has also used this angle to attract readers.
This angle works well because it is designed to attract curious readers.
However, if you don’t back your predictions with data or solid reasoning, your readers will stop taking you seriously.
So be careful.
Informational Blog Post Ideas
Informative blog posts drive most of the traffic to your site because they target the beginner-level questions of your audience based on long-tail keywords.
You can use informational blog posts with numerous angles.
Here are some of them.
12. Cover The Fundamentals Of Your Niche
Start creating informational content by targeting the most fundamental questions of your target audience. Unfortunately, many SaaS companies ignore these content ideas for being too basic. But you’ll be surprised how many people search for these questions before using your product.
Plus, such articles also establish your site’s topical authority in search results.
Here’s an excellent example from the Zendesk Blog.
Moz, one of the oldest SEO tools, dominates the search results for most of the questions related to SEO fundamentals.
Apart from giving your audience an introduction to your topic, these articles help you reach Google’s featured answer snippet, and the People Also Ask section, driving additional traffic to your site.
13. Publish Ultimate Guides
Ultimate guides are complete resources that comprehensively cover your topic. They’re great for building authority and driving traffic.
Due’s ultimate guide to invoicing is a great example.
Invesp, a leading CRO software, has also covered several fundamental topics in their guides.
We published an ultimate guide to online reputation management for SaaS companies.
Such guides are usually in the 3000-5000 word count range and require expertise in your topic. So make sure your writer knows the subject inside out.
You’re experts in your niche, and you can share a lot of knowledge with your audience. Do that by regularly publishing highly actionable tips for achieving specific goals.
Here are a few examples.
HelpScout, a leading customer service product, is known for its high-quality and actionable articles, such as this one.
This article on the Visme blog also does an impressive job.
The great thing about this content angle is that you can apply it to all kinds of topics to fill your content calendar. Plus, people love reading them because they’re easier to digest compared to an ultimate guide.
Let’s flip the “tips model” and instead share things your audience should not do or avoid.
This article by Grammarly is a good example.
Kajabi, a leading online course creation platform, uses the same technique in this article.
We recently published a blog post talking about the biggest link building mistakes we know you’re likely to make 🙂
The only problem with this angle is that you also need to explain the right approach with each mistake. Don’t leave your reader hanging.
The self-explanatory headline of this point says it all.
Don’t limit your content to your product only. Instead, share the best learning resources like books, tools, conferences, etc., with your audience to help them grow.
This article by HubSpot is a good example.
Similarly, CampaignMonitor shared the best email marketing events with its audience.
To make your posts more useful, add a small description with every event, book, or tool you share so that your readers know exactly what to expect before exploring a learning resource further.
17. Publish Expert Roundups On Different Topics
Expert roundups are among the most valuable content angles for SaaS companies.
Why? Because this angle allows SaaS marketers to connect with the top marketers in their niches and leverage their exposure to promote content.
But executing an expert round-up is difficult (unless you copy/paste an expert’s comments from the internet.) Experts and influencers are busy people, so it can take you months to get a response from all your target influencers.
But it’s worth all the hassle.
Nutshell, a CRM and email marketing solution, executed their roundup perfectly.
Logo.com has published several expert roundups like this one.
Pro Tip: If you want more experts to respond to your participation request, don’t send them a dozen questions or a vague topic. Instead, ask a specific question and request a 100-150 word answer max.
That’ll significantly increase your response rate.
Do You Have Any Other Blog Post Ideas?
Generating content ideas for your blog isn’t hard if you research your audience well and stay in touch with them on various online forums.
The more you engage with your prospects, the more content creation opportunities you’ll find. But, for now, the various angles I’ve shared in this article should keep you busy for a few months (or even years.)