Alon Keren   -   March 23rd, 2022

9 B2B Marketing KPIs Every SaaS Should Track In 2022

Did you know that 81% of B2B marketers track their marketing ROI using different KPIs? Thanks to the digital marketing revolution, you can track every dollar you invest in marketing to determine whether it contributes to your brand’s growth or not. Because “what gets measured, gets managed.” The bigger question, however, is what B2B marketing […]

Alon Keren   -   February 15th, 2022

B2B Marketing Funnel: What Is It, How to Build It, Why Use It

B2B marketing is fundamentally different from B2C marketing or marketing in DTC business models. The stakes are much higher in B2B purchases because the products often directly impact the customer’s business performance. Plus, multiple technical and business experts are involved in the decision-making process from the customer’s end.  This is why it takes eight customer […]

Alon Keren   -   February 1st, 2022

The Search For Blog Ideas Starts With Customer Research

If you think you’re the only one who struggles to find SaaS content ideas, here’s an interesting research finding for you. 63% of B2B tech marketers attribute the failure of their content marketing strategies to content creation challenges.  Source A significant part of these challenges is coming up with new content ideas every month. This […]

Alon Keren   -   January 8th, 2022

4 SaaS Email Marketing Tips To Reduce Customer Churn [Examples & Templates]

Customer churn is a natural phenomenon for SaaS companies since you can’t retain customers forever. However, for most SaaS startups, customer churn is a major headache, with the average churn rate for 1-2-year-old startups touching 50%. There are numerous reasons for customer churn, including poor product performance, lack of support, and better competitors. But a […]