Alon Keren - October 3rd, 2022
The Psychology of Search Intent: What Is Customer-Centric SEO
Do you know the biggest on-page SEO problem on most business website homepages? Their keyword selection isn’t customer-centric. Instead, it is driven by their ego and desire to look superior to their competitors by using superlatives and buzzwords. Most businesses do this out of fear and anxiety because they don’t want to come across as […]
Alon Keren - September 26th, 2022
How to Score “As Seen On” Logos for Your Website
Have you seen those fancy “As Seen On” or “Featured In” logos agencies, consultants, and SaaS companies use on their sites? Look good, don’t they? Companies use them to borrow credibility from well-known and high-authority publications in their niche. And it works. When visitors see the logos of Entrepreneur, Fortune, Fast Company, Forbes, or any […]
Alon Keren - April 12th, 2022
SaaS Customer Journey: 7 Things Customers Do Before Purchasing
You have a great product that solves your audience’s problems and has all the features they want. But they still don’t buy from you. Why? Have you tried to reverse engineer their decision-making process? Are you aware of the things that impact their purchase decisions and shape their opinion about your product? With so much […]
Alon Keren - March 23rd, 2022
9 B2B Marketing KPIs Every SaaS Should Track In 2022
Did you know that 81% of B2B marketers track their marketing ROI using different KPIs? Thanks to the digital marketing revolution, you can track every dollar you invest in marketing to determine whether it contributes to your brand’s growth or not. Because “what gets measured, gets managed.” The bigger question, however, is what B2B marketing […]
