Alon Keren - February 15th, 2022
B2B Marketing Funnel: What Is It, How to Build It, Why Use It
B2B marketing is fundamentally different from B2C marketing or marketing in DTC business models. The stakes are much higher in B2B purchases because the products often directly impact the customer’s business performance. Plus, multiple technical and business experts are involved in the decision-making process from the customer’s end. This is why it takes eight customer […]
Alon Keren - February 1st, 2022
The Search For Blog Ideas Starts With Customer Research
If you think you’re the only one who struggles to find SaaS content ideas, here’s an interesting research finding for you. 63% of B2B tech marketers attribute the failure of their content marketing strategies to content creation challenges. Source A significant part of these challenges is coming up with new content ideas every month. This […]
Alon Keren - January 8th, 2022
4 SaaS Email Marketing Tips To Reduce Customer Churn [Examples & Templates]
Customer churn is a natural phenomenon for SaaS companies since you can’t retain customers forever. However, for most SaaS startups, customer churn is a major headache, with the average churn rate for 1-2-year-old startups touching 50%. There are numerous reasons for customer churn, including poor product performance, lack of support, and better competitors. But a […]
Alon Keren - October 11th, 2021
Blog Ideas For Startups: 17 Ways To Generate Unlimited Blog Post Ideas
Starting a blog is easy. But coming up with new, unique, and exciting blog post ideas to fill your content calendar every month is hard… very hard. Unless you have a proven framework to develop content ideas that your audience wants to learn about. And this is precisely what I’ll give you in this article […]
