Itai Elizur   -   October 26th, 2021

Paid vs Owned vs Earned Media | Key Differences Plus Why They’re Crucial For Your Business

Startup marketing isn’t what it used to be a decade ago. The “If you build it, they’ll come” approach never worked even in those days, but today’s startups need to adopt a multi-dimensional marketing approach to stand a chance. This is where paid, owned, and earned media come in. As a startup marketer, you might […]


Orian Tal   -   September 22nd, 2021

How To Write A Pitch: 7 Tips For Pitching Your Startup To Journalists [Examples & Templates]

Learn how to write a pitch that stands out from the crowd and gets your startup featured in the top news and media publications (templates included).


Orian Tal   -   September 12th, 2021

Digital PR For Tech Startups | 5 Proven Tips For Founders And Marketers

Developing a proper PR strategy for startups is a mission that’s often overlooked. As a tech startup marketer, I’ve seen numerous brilliant products fail only because of not having a carefully planned digital PR strategy. It’s hard to drive leads and sales when people don’t know about your product or when you don’t proactively build […]


Nadav Dakner   -   July 27th, 2021

What Is Digital PR, And How Do I Use It For SEO?

If you’re one of those who think SEO and PR can’t work together, this digital PR strategy guide is for you. Most brands invest in expensive PR campaigns without thinking about them from an SEO perspective. That’s a big mistake. With digital PR, you can get the best of both worlds by creating PR campaigns […]