Ben Jacobson - April 2nd, 2025
Rising to the Challenge of Measuring PR Impact
Among a forest of metrics, ROI stands out as the one that business leaders care about most. After all, what’s the point of dedicating resources to a given activity if it doesn’t boost profits? Unfortunately (or maybe fortunately), however, not everything fits perfectly into an ROI formula. Demonstrating the impact of marketing actions on financial […]
Alon Keren - September 26th, 2022
How to Score “As Seen On” Logos for Your Website
Have you seen those fancy “As Seen On” or “Featured In” logos agencies, consultants, and SaaS companies use on their sites? Look good, don’t they? Companies use them to borrow credibility from well-known and high-authority publications in their niche. And it works. When visitors see the logos of Entrepreneur, Fortune, Fast Company, Forbes, or any […]
Alon Keren - July 6th, 2022
How To Create A Media Kit [+ Press Kit Examples & Free Template]
Have you ever noticed how some brands are regularly covered by the leading digital and mainstream media companies? Their founders are interviewed by influential publications, their brand story is frequently quoted, and their logos and hi-res product images are everywhere. All of this doesn’t happen by accident. Among other factors, having a well-designed media kit […]
Itai Elizur - March 1st, 2022
6 Thought Leadership Strategy Tips To Fuel Your Startup’s Growth [With Examples]
If you’re a startup marketer, you probably hear the word “thought leadership strategy” every day. But is it just another buzzword coined by SaaS marketers, or does it mean something? And more importantly, should you even worry about building a thought leadership strategy? In this article, I’m going to lay out what thought leadership actually […]
