Do you know why most B2B companies struggle at content marketing? Because nearly 60% of them do not have a documented content marketing strategy. They think publishing random blog posts will get traffic, leads, and customers. That doesn’t happen, of course. The most successful content marketers carefully study their audiences and plan their content strategy […]
Most people think Google is a search engine. In reality, it’s an advertising company that uses its search features to attract users and generate sales for its advertisers. Google’s foremost priority is to show the most accurate, relevant, and high-quality websites in its search results so that people keep using it as their preferred search […]
Did you know that it takes 6 to 8 touches to generate a viable B2B sales lead? You might be attracting traffic with PPC advertising. Still, without a well-researched content marketing strategy that educates your visitors and positions you as an authority, you won’t be able to convert them into leads and customers. But here’s […]
Let me tell you a secret. No company has ever found sustained inbound marketing success without using the right tools. Today, more than ever, SaaS marketers need the right inbound marketing tools in order to: Gain audience insights Personalize their messaging Increase conversion rates Optimize their content for the right topics To help you do […]