Nadav Dakner   -   December 30th, 2021

Hiring a B2B Content Marketing Agency – Everything You Need to Know

Did you know that it takes 6 to 8 touches to generate a viable B2B sales lead? You might be attracting traffic with PPC advertising. Still, without a well-researched content marketing strategy that educates your visitors and positions you as an authority, you won’t be able to convert them into leads and customers. But here’s […]


Nadav Dakner   -   November 9th, 2021

9 Essential Inbound Marketing Tools For Startup Marketers (2023)

Let me tell you a secret. No company has ever found sustained inbound marketing success without using the right tools. Today, more than ever, SaaS marketers need the right inbound marketing tools in order to: Gain audience insights Personalize their messaging Increase conversion rates Optimize their content for the right topics To help you do […]


Itai Elizur   -   October 26th, 2021

Paid vs Owned vs Earned Media | Key Differences Plus Why They’re Crucial For Your Business

Startup marketing isn’t what it used to be a decade ago. The “If you build it, they’ll come” approach never worked even in those days, but today’s startups need to adopt a multi-dimensional marketing approach to stand a chance. This is where paid, owned, and earned media come in. As a startup marketer, you might […]


Alon Keren   -   August 17th, 2021

SaaS Content Marketing: 7 Essential Steps [With Examples]

If you’re wondering how to chalk out a SaaS content marketing strategy to increase brand awareness, grow your site’s traffic, and generate more leads, this article has all the answers for you. I’ll give you a step-by-step content marketing framework to grow your brand’s influence and share successful SaaS content marketing examples we can learn […]