Itai Elizur - October 26th, 2021
Paid vs Owned vs Earned Media | Key Differences Plus Why They’re Crucial For Your Business
Startup marketing isn’t what it used to be a decade ago. The “If you build it, they’ll come” approach never worked even in those days, but today’s startups need to adopt a multi-dimensional marketing approach to stand a chance. This is where paid, owned, and earned media come in. As a startup marketer, you might […]
Alon Keren - August 17th, 2021
SaaS Content Marketing: 7 Essential Steps [With Examples]
If you’re wondering how to chalk out a SaaS content marketing strategy to increase brand awareness, grow your site’s traffic, and generate more leads, this article has all the answers for you. I’ll give you a step-by-step content marketing framework to grow your brand’s influence and share successful SaaS content marketing examples we can learn […]
Nadav Dakner - July 6th, 2021
8 Proven Blog Management Tips For Startups And SaaS
Did you know that effective blog management increases lead generation by 67% and improves your chances of converting unsure buyers by 61%? But here’s the other side of the story. The majority of B2B and startup blogs never add any tangible business value and become unprofitable money-sucking platforms. The reason? Poor blog management. In this […]
Alon Keren - June 29th, 2021
3 Innovative Ways to Blend PPC Into Your Content Marketing Strategy
What tactics come to your mind when you think of creating a content marketing strategy for your brand? Creating great content, optimizing it for SEO, and maybe sharing it on social media, right? But what about Pay Per Click (PPC) marketing? Have you ever tried combining PPC with content marketing to see what happens? When […]
