Developing a proper PR strategy for startups is a mission that’s often overlooked. As a tech startup marketer, I’ve seen numerous brilliant products fail only because of not having a carefully planned digital PR strategy. It’s hard to drive leads and sales when people don’t know about your product or when you don’t proactively build […]
If you’re not sure how to write a press release for your business, this article has all the answers for you. Sending press releases to relevant news and media companies is among the oldest ways to spread the word about your company, brand, or product. And it still works (when done the right way.) In […]