Itai Elizur - October 26th, 2021
Paid vs Owned vs Earned Media | Key Differences Plus Why They’re Crucial For Your Business
Startup marketing isn’t what it used to be a decade ago. The “If you build it, they’ll come” approach never worked even in those days, but today’s startups need to adopt a multi-dimensional marketing approach to stand a chance. This is where paid, owned, and earned media come in. As a startup marketer, you might […]
Alon Keren - August 25th, 2021
9 Deadly Link Building Mistakes SaaS Companies Must Avoid For SEO
The more backlinks your site has, the higher it ranks, right? Not really. Backlinks and content are the two most crucial SEO ranking factors. But not all links are equal. In fact, if you make too many link-building mistakes, your SaaS website might get penalized by Google algorithms and never recover from it (unless you […]
Nadav Dakner - July 27th, 2021
What Is Digital PR, And How Do I Use It For SEO?
If you’re one of those who think SEO and PR can’t work together, this digital PR strategy guide is for you. Most brands invest in expensive PR campaigns without thinking about them from an SEO perspective. That’s a big mistake. With digital PR, you can get the best of both worlds by creating PR campaigns […]
Nadav Dakner - July 20th, 2021
SEO Traffic Generation Guide for SaaS (2023)
SEO is the most essential pillar of traffic generation for SaaS. Did you know that 63% of SaaS marketers say that organic search engine traffic generates more leads than any other marketing channel? This is why successful SaaS companies like HubSpot, Shopify, and Drift invest millions of dollars in SEO every year. We’ve already published […]
