The more backlinks your site has, the higher it ranks, right? Not really. Backlinks and content are the two most crucial SEO ranking factors. But not all links are equal. In fact, if you make too many link-building mistakes, your SaaS website might get penalized by Google algorithms and never recover from it (unless you […]
If you’re one of those who think SEO and PR can’t work together, this digital PR strategy guide is for you. Most brands invest in expensive PR campaigns without thinking about them from an SEO perspective. That’s a big mistake. With digital PR, you can get the best of both worlds by creating PR campaigns […]
SEO is the most essential pillar of traffic generation for SaaS. Did you know that 63% of SaaS marketers say that organic search engine traffic generates more leads than any other marketing channel? This is why successful SaaS companies like HubSpot, Shopify, and Drift invest millions of dollars in SEO every year. We’ve already published […]
Did you know that 68% of all online experiences start with a search engine? Ranking in the top ten search results for the right keywords results in unlimited leads and free trial users that are easier to convert into paying customers of your product. How do you rank for your target keywords? On-page SEO + […]